today (February 20), the Korean Business Research Institute continues to announce the overall brand value rankings for all Kpop groups in February. This is also the top 30 groups with strong coverage. most powerful today. This month’s chart is determined based on criteria such as public awareness index, media coverage, frequency of participation in 100 idol groups from January 20 to February 20.
BTS still holds the throne, showing the class of the top male group that cannot be beat. BLACKPINK continues to chase in the runner-up position, a rival “not in the world” with the male group Big Hit. While the current top 2 groups BTS and BLACKPINK are constantly competing, EXO has fallen behind in the race and stopped at the last place in the top 10. In addition, the February chart also witnessed the arrival of female groups, overwhelming the number of male groups.
BTS is definitely the current top group. The “international princes” continue to affirm the position of the wall that is hard to beat by the throne in the top 30 hottest idol groups in February. BTS maintained the top position with the brand reputation index. 12,665,136 points. The phrases that rank high in the group’s keyword analysis include “fandom”, “DNA”, and “ARMY”. BTS’s positive response index also reached 84.77%.
After the successful first online concert THE SHOW, BLACKPINK continues their personal activities such as photography for magazines, filming, and advertising. The heat of the current top female group is clearly shown through the runner-up rank in this February chart. “Hac Huong” followed BTS with 9,603,520 points of brand index
The populous male group of the elderly increased by 3 places compared to the previous month’s chart and captured the 3rd place with 5,878,851 points
SEVENTEEN increased 3 ranks and “landed” at 4th place
5. IZ * ONE
IZ * ONE surpassed many other popular groups and took 5th place
Following IZ * ONE is GFRIEND. The female group of Big Hit Labels also increased by 3 places compared to the previous month
7. (G) I-DLE
(G) I-DLE still keeps the heat after their January comeback. 7th place went to 6 Cube Entertainment girls.
With no outstanding joint activities this month, TWICE dropped 5 places from the previous month and came in 8th place.
MAMAMOO slightly increased by 1 place compared to the January chart
EXO dropped 2 places compared to the previous month and pityingly stopped at the last place in the top 10. The popular SM male group gradually “lost breath” in front of the juniors after months of not having activities together because the members entered sleep
Remaining positions in the top 30:
11. Oh My Girl
12. Red Velvet
17. woo! Ah!
20. MONSTA X
21. Golden Child
22. THE BOYZ
29. Super Junior