For a long time, Jisoo has had a quite close relationship with the Dior fashion house, regularly attended many of its events and is the ambassador of the Dior Beauty line in Korea. She also constantly receives gifts from Dior on special occasions, so many people believe Jisoo might soon become Dior’s costume ambassador.
Recently, however, Jisoo has caused a stir and has “closed the single” to become the new muse for the Korean domestic fashion brand: itMICHAA.itMICHAA has also just released their Spring Summer 2021 collection, in which Jisoo is a model. In this series of photos, the idol shows off her beauty like the goddess of spring, wearing outfits with a gentle, streamlined design, but extremely elegant, beautiful, and dignified. The luxury is shown in almost every detail, accessories as well as the seam of the product
But this also makes many people ask: “Is Jisoo less competitive in the fashion field compared to the other 3 sisters?”.
Jennie is the ambassador of Chanel, Lisa is the muse of Celine, Rosé is the global ambassador of Saint Laurent. Only Jisoo is a gentle “take-off” in a domestic fashion brand.
Again and again, even though it is a domestic fashion brand, itMICHAA is not a “anonymous good” brand at all. itMICHAA is a famous Korean local brand, regularly on the list of the most popular domestic fashion brands. The company was launched in 1995 with a style aimed at mature, elegant women.
Before Jisoo, auntie Jeon Ji Hyun and beauty SNSD Seolhyun were also representatives of this brand.So, even though it is “local brand”, itMICHAA is also a prestigious brand in Korea. There are many opinions that Jisoo chose this brand because of the style that matches the image that she pursues.