On February 18, Big Hit Entertainment officially announced the cooperation project with Universal Music Group (UMG) – a cult American music company. Big Hit’s announcement was made at the joint introduction event between the two companies, broadcast live on the VenewLive livestream platform.
Big Hit announced plans to cooperate with UMG, of which the most interesting is the global boygroup project
Mr. Lucian Grange – President and CEO of UMG announced: “UMG and Big Hit will establish a joint venture to introduce the global artist project” . He also mentioned that artists under UMG will join Big Hit’s media platform through which fans can meet Taylor Swift, Drake, Billie Eilish, Ariana Grande, … on Weverse.
However, the information that is most interested in is still the two sides’ plans to debut a boy group. Big Hit global CEO Lenzo Yoon explained about this project. He shared, “I am very excited to think about the future that Big Hit and UMG open together. We are planning to debut a new boy group, working with UMG for the global stage. The members are selected. choose through the global audition ” .
Big Hit’s male group collaborating with UMG will debut through an audition program
According to Lenzo Yoon, the audition program to find members for the new male group will be held in 2022, broadcast in the US with a media partner. He added: “Big Hit will charge detection and trained artist, producing content for fans and interact with them through Weverse. UMG will charge music production and global distribution by use their strong base network .
By combining UMG’s network of strong producers, composers, production and marketing capabilities with Big Hit’s “Kpop style” knowledge, the two companies will maximize their strengths while working together. job. Thanks to that, they give fans around the world a group that has never been before.
Big Hit is in charge of finding and training artists, creating fan content while UMG produces and distributes music.
The project will be led by a joint venture company based in Los Angeles (California, USA). However, BTS’s junior boygroup, TXT, will pursue the “Kpop system” in music, fashion shows, music videos and interaction with fans.
BTS’s juniors …
… and TXT will develop according to the “Kpop system”
The global male group project of Big Hit and UMG shows the ambition of expanding and strongly attacking the US UK market of the company that makes up BTS. However, not everyone is excited about the future boygroup’s debut plan. Some netizens feel that Big Hit is too urgent to continuously release a new group.
In addition to TXT’s debut in 2019, they created ENHYPEN – the boygroup that came out of the survival show I-LAND and operated under the subsidiary Belift LAB. Not to mention, Big Hit also cherished plans to debut the group “BTS’s sister” in 2021. Too many groups can make Big Hit difficult to manage and promote “domestic chickens”, easily leading to the main scene. they have to compete with each other. Therefore, fans want the company to focus on developing the current groups well.
After TXT …
… and ENHYPEN, Big Hit also cherished plans to debut many other groups
On the other hand, some people worry about the future of BTS . They worry that the 7 members will have to share resources in the US with their juniors, especially when the future boygroup receives huge support from UMG.
Fans are afraid that the junior group will make BTS not take the same care as before
Netizen commented:
– Personally, I feel like Big Hit is in a rush. Remember before, most idols practiced 2 or 3 years, some people only debuted for 6 years. Now that BH has not completed his audition, it hasn’t been long since he debuted. Feeling something too fast and too fast is not very safe.
– Just afraid of cutting off resources in the US for juniors only. But debuting is natural, having an international focus like this is a bit of a worry.
– To calculate the fog both Big Hit Labels around 2021 and 2022 probably about 5 groups will be debuted … Both male and female.
– What is Big Hit thinking about debuting so many groups? Heard that he planned to debut 2 or 3 groups last year, what kind of confusion?
– Beware of greed.
