Today (February 13), the Korean Business Research Institute continues to publish a brand value ranking exclusively for Kpop boy group members in February 2021. This is the top 30 most powerful male idol coverage today. The results are calculated based on the analysis of data related to media coverage, public awareness index and the frequency of participation in activities of 653 male idols from January 13 to February 13.
Jimin ( BTS ) continues to prove his position as “king” of the idol world by leading the chart for the 26th consecutive month, breaking all records. However, a name “bared” Jimin’s position is “male comic god” Cha Eun Woo . The year 2021 signaled continuing a successful year for BTS when all 7 members “landed” top 10. In the tension like the string between BTS and the 3rd gen gods, Yunho (DBSK) is the male. The only gen 2 idol that made the top 10.
1. Jimin (BTS)
Jimin successfully defended the throne for 26 consecutive months with 7,051,880 points, up 4.73% over the previous month. High ranking phrases on Jimin’s keyword analysis include “Army”, “Spotify” , “Instagram”, “praise very much”, “join” and “confess”. The positive response for male idols is up to 89.2%.
2. Cha Eun Woo (ASTRO)
“Face genius” Cha Eun Woo increased by 1 step, approaching Jimin’s throne with 6,785,560 points, up 7.65% over the previous month.
3. V (BTS)
V from second place dropped 1 rank to 3rd place. The male idol’s brand reputation index in February is 5,332,558 points
4. Jungkook (BTS)
Jungkook remained at 4th place
5. Jin (BTS)
“Global handsome handsome man” Jin increased 1 place compared to the previous month
6. Suga (BTS)
BTS rapper won 6th place in this month’s ranking
7. J-Hope (BTS)
Following Suga is the younger brother of the group J-Hope
8. Yunho (DBSK)
Between the internal competition between BTS members and the 3rd gen gods, Yunho is the only male idol to enter the top 10.
9. RM (BTS)
The leader of the RM group continues to be the name that reinforces BTS’s absolute dominance in the brand value ranking
10. Minhyun (NU’EST)
Minhyun (NU’EST) is the name that ends the top 10 this month
Remaining positions in the top 30:
11. Baekhyun (EXO)
12. Kai (EXO)
13. Yoseob (Highlight)
14. Heechul (Super Junior)
15. DO (EXO)
16. Minho (SHINee)
17. Daehwi (AB6IX)
18. Jungwoo (NCT)
19. G-Dragon (BIGBANG)
20. Jaehyun (NCT)
21. Woojin (AB6IX)
22. Rowoon (SF9)
23. Xiumin (EXO)
24. Hyunjae (The Boyz)
25. Kyuhyun (Super Junior)
26. Mark (NCT)
27. Juyeon (The Boyz)
28. Y (Golden Child)
29. Changsub (BTOB)
30. Jun (SEVENTEEN)
