Recently, Kpop fans were extremely surprised by the news that YG Entertainment and Big Hit Entertainment officially cooperated in the business. This is supposed to be the agreement aimed at promoting the development of both sides. 
in a business project with YG Entertainment
Big Hit Entertainment will collaborate …
According to information shared from YG Entertainment representatives, they have built a combined strategy with Big Hit Entertainment, the two sides will work together on many different aspects. This cooperation strategy creates opportunities for connection between YG and Big Hit in many fields such as content production, social media platform building. In particular, it is worth noting that the online or offline social media platforms built by the two sides will now be developed on a large scale through this cooperation strategy. 
When looking at the potential of the two sides, fans are extremely looking forward to the combination of these two “big”. YG Entertainment is currently managing the “battle chicken” BLACKPINK , which is currently the number 1 girl group in the world. In addition, the company also owns a group of producers and idols capable of extremely “quality” composition, with outstanding strengths in music. Meanwhile, Big Hit is considered to be unrivaled in the business, thanks to taking advantage of BTS ‘s huge fan base to build the Weverse platform or make profits.
Big Hit owns the global superstar BTS …
.. while YG is no less competitive with the world’s No. 1 girl group BLACKPINK, both are Kpop representatives in the global music market.
Through this partnership, YG Entertainment intends to expand the scale of global development of the company and artists through Big Hit Entertainment’s Weverse platform. In addition, Big Hit Entertainment also shows its intention to expand this social media platform further thanks to content related to YG Entertainment. It can be seen, there is a very high possibility that YG artists such as BLACKPINK, WINNER, iKON, … will soon join the Wevese platform, which is the foundation that Big Hit Entertainment artists are using.
BLACKPINK, WINNER, iKON, … will join Weverse?
However, this information is not unremarkable, as one of the Big Hit artists, SEVENTEEN, once faced opposition from the Carat community (SEVENTEEN’s fandom) when Big Hit let the group join Weverse. This fandom is asking the company to let members set up personal Instagram, develop a fancafe instead of joining an uncertain platform like Weverse.
The hashtag # 플레 디스 _ 위 버스 _ 취소 해 (roughly translated: Pledis cancel Weverse) floods social networks …
.. after SEVENTEEN confirmed to join Weverse
ARMY (BTS fandom), who use it the most, know that Weverse is a social networking application that allows artists and fans to interact directly with each other through posts. Literally, fans can freely post, artists can comment directly on fan posts.
This has a good side that everyone can see, that is to create the opportunity to interact easily between fans and idols, gradually erase geographical and language gaps, when fans are everywhere. can be used with just one smartphone.
However, after a period of use, although the platform is still working well and is popular with ARMY, there have been disturbing phenomena. Since the artist can comment on any post, the posts gradually become a battle to “grab” the attention of the idol, shown through a series of posts with photo, joke content. Excessive without moderators. That is the biggest reason why SEVENTEEN’s fans strongly oppose the group to join Weverse.
Fans have the right to hope for better improvements on Weverse
Currently, the decision to cooperate in business between YG and Big Hit is attracting the attention of many fans. Although there exist some inherent limitations, but it cannot be denied that the combination between these two “big” is worth looking forward to. Hopefully this combination will be a premise for the artists of both sides to get the best support in music, thereby helping fans to increasingly enjoy quality music products, Kpop artists more and more. promoting your own potential even more.
