Recently, the Korean Business Research Institute announced the January brand rankings of idol groups. The rankings are determined through the results of analyzing the coverage of the media, the community awareness index of the groups from December 23, 2020 to January 23, 2021.
Accordingly, BTS still holds the first place with the brand reputation index of 15,664,084 points. The BTS’s positive response index was 85.02%. Meanwhile, BLACKPINK closely followed with a reputation index of 11,865,603 points. As can be seen, BTS’s one and only rival is no longer EXO as in previous years. Instead, the BigHit group needs to pay more attention to BLACKPINK girls. The first ranking of the new year also saw the arrival of girl groups, as the girls took up 6 positions in the top 10.
The boys of BTS continued to hold the top position in the first month of the new year
2. BLACKPINK . BLACKPINK closely follows the senior button, promising an extremely fierce competition in 2021
3. TWICE …The 3rd place in this chart belongs to TWICE, the brand reputation index of the JYP girls increased by 62.94% over the previous month4. (G) I-DLE
Top 30 hottest groups in Korea: Not EXO, this is the group that competes with the number 1 position with BTS – Photo 5.
After a successful comeback, (G) I-DLE surpassed a series of seniors to take 4th place5. IZ * ONE
Top 30 hottest groups in Korea: Not EXO, this is the group that competes with the number 1 position with BTS – Photo 6.
IZ * ONE ranked 5th in this month’s chart6. NCT
SEVENTEEN is the group ranked 7th in the chart
Although there are not many activities, EXO is still in the top 10 most popular groups today
9.GFRIEND…..GFRIEND holds the 9th place
The last rank in the top 10 belongs to the MAMAMOO girls group
Remaining positions in the top 30:
11. Oh My Girl
16. The Boyz
18. MONSTA X
23. Red Velvet
26. Stray Kids