January 10, the Korean Business Research Institute announced the brand value rankings exclusively for Kpop girl groups in January 2021. The leader of this list is BLACKPINK.
The results are calculated based on the analysis of data related to media coverage, public awareness index and the frequency of participation in the activities of girl groups from December 10, 2020 to October 10. 1/2021.
BLACKPINK opened the year 2021 very favorably with the position of queen on the brand index chart. The 4 YG girls have maintained their top position this month with the brand reputation index of 4,695,457 points. The high-ranking phrases in the group’s keyword analysis included “Lovesick Girls”, “How You Like That” and “Whistle”, while the top-ranking related phrases included “hold”, “pass” and “record”. The group’s positive response index was also quite high, accounting for 74.16%.
TWICE closely followed the rival BLACKPINK and won 4,178,019 points in January. The comparison between the two top Kpop girl groups is currently expected to be even more tense in 2021.
3. IZ * ONE.
IZ * ONE follows the 2 seniors on the brand index race. The female project group achieved 3rd place with 3,802,710 points
4. (G) I-DLE.
The Cube girl group has begun to climb to the top of the chart before their comeback with the new song “ HWAA ”. (G) I-DLE increased 5 places over the previous month
5. Oh My Girl.
After a successful year 2020, Oh My Girl continues to be in the top 5 with 2,759,787 brand index points. Hopefully in 2021, Oh My Girl will continue to grow rapidly
GFRIEND is at No. 6, up 5 places compared to December last year
MAMAMOO continuously appeared at year-end awards ceremonies and reality TV shows still kept a steady heat. The 4 girls continuously stopped at No. 7
Aespa, although falling 5 ranks compared to the previous month, still proves its performance quite solid. Although just debuted and has to deal with many cult female groups, the SM rookie is still in the top 10
ITZY increased slightly by 1 level compared to December 2020 and “landed” at No. 9
“Closing” top 10 is none other than April. The group has increased by 6 places compared to the December ranking last year
30 hottest girl groups: SM rookie threatens the girl group, BLACKPINK “opens the bowl” at the beginning of the year, will TWICE be able to stop?
The chart of the 30 hottest girl groups in January 2021 continues to be a spectacular battle of BLACKPINK – TWICE. In addition, the rookie girlgroup aespa also tries to maintain its performance.
The old year has passed, the new year knocked on the door again. Today (January 10), the Korean Business Research Institute continues to announce the brand value ranking exclusively for Kpop girl groups in January 2021. This is the top 30 most powerful girlgroup coverage today. The results are calculated based on the analysis of data related to media coverage, public awareness index and frequency of participation in activities of girl groups from December 10, 2020 to October 10. 1/2021.
BLACKPINK had a very successful “opening bowl” at the beginning of the year despite no significant group activities. TWICE also tried their best to compete fiercely with the YG girl group, but only stopped at the runner-up position. Not to mention, the chart of the first 30 hottest female groups of 2021 also witnessed the landing of famous girl groups such as IZ * ONE, ITZY, MAMAMOO, … Most notably, perhaps the stable performance above. Rookie brand rookie track track of SM – aespa .
Remaining positions in the top 30:
13. Red Velvet
18. woo! Ah!
22. Ladies’ Code
23. Dream Catcher
24. Weki Meki
25. Berry Good
26. Rocket Punch
27. Girl’s Day