There are many Kpop artists and girl groups appearing, but no one has made a worldwide reputation like BlackPink. Rather, the four girls had a great year.
According to SCMP, 2020 is the year of BlackPink.
The four girls once again affirmed their identities as the Kpop group that resonates with millions of people around the globe.
Their music also reaches many new audiences around the world. This is a great achievement when a member of the YG Entertainment family was unable to leave Korea in the midst of a tense Covid-19 epidemic.
“Whether you are singing along to an interesting song Ice Cream with Selena Gomez, browsing fashion magazines, social networks or spending some free time watching music documentaries on Netflix, BlackPink is present,” comments Tamar Herman.
The group is global
Since the debut of the first single Whistle and Boombayah in 2016, the group rarely releases albums and music videos and has a rather interrupted process of releasing music products.
However, this does not stop them from becoming the girl group every Kpop generation needs: feminine style but fierce, strong, and straightforward in performances, charismatic expressions, music and choreography. Addictive.
For example, Lisa, Jennie, Jisoo and Rosé are the flavors that make up the so-called BlackPink perfume: although they have separate personalities, they still create an attractive and attractive overall.
Among the members, BlackPink is a blend of many modern cultures. They were born and raised in many different countries around the world.
While Lisa is Thai, Rosé was born in New Zealand and raised in Australia, Jisoo and Jennie are Korean but later spent time in New Zealand.
In other words, BlackPink is a global group.
2020 is also the year that witnessed a strong boost in BlackPink’s popularity.
First, the documentary Light Up the Sky aired on Netflix explored the members’ lives and careers. In particular, the performance of four girls at the Coachella music festival in California in 2019 is also fully depicted.
However, the biggest moment that proved BlackPink’s success was when they released The Album in October. This is the group’s first LP (large-capacity record) released after 4 years of operation.
In the album, BlackPink marked its success when collaborating with many international artists such as Selena Gomez ( Ice Cream ), Cardi B ( Bet You Wanna ). The members also made Blink (the group’s fandom) proud to feature in Sour Candy with American star Lady Gaga in May.
Since its debut, YG Entertainment’s The Album has sold over a million albums worldwide. This is the first Korean girl group to achieve this feat. The Album also ranked second on the US Billboard 200 chart and topped the iTunes album chart in 57 regions around the world.
Previously, the product How You Like That also reached more than 100 million views only 32 hours after its release. This track helped BlackPink win the Summer Song award at the MTV Video Music Awards in August.
“Flags reach someone who is waved”
The debut album with international hits like How You Like That, Ice Cream and Lovesick Girls deserves to be in the list of worthy albums of the year. The Album also demonstrated the ability of girl groups to conquer the world music industry from Korea.
The Album is also the only Korean album to be included in the list of “Queen of New Generation Pop” by SCMP ‘s experts . In the list, BlackPink is on par with big stars like Taylor Swift, Miley Cyrus, Dua Lipa …
In 2019, the four girls used to collaborate with Dua Lipa in Kiss me and Make Up . In 2020, the cooperation with a series of international stars marks BlackPink’s success as Kpop’s top girl group.
For a long time, BlackPink’s music is often said to express personal ego, confidence and romance in love. This is a unique feature and a factor that makes the group’s success.
Not only are singers working in the music industry, they gradually become successful and become ambassadors for famous global brands. Each member of the group has a large fan base on social networks.
According to writer Tamar Herman – who has many years working at Billboard, Forbes, NBC – every few years there will be a girl group to rise to the top of Kpop and “invade” the foreign music market. This is a very common rule in Korean entertainment.
Now, this is BlackPink’s time.
“There are many beautiful and talented artists appearing in the Kpop market, but few have made a reputation in the world, as famous as half of BlackPink. This will continue for many more years, ”wrote Tamar Herman.
Also according to SCMP , the counterweight to BTS is BlackPink. They are all representatives of the “Kpop revolution” with era-appropriate music, bringing trendy breath into the song and really spreading positive energy with global fans.
The regret of BlackPink
However, BlackPink still has many shortcomings and regrets, especially not being nominated for the 2021 Grammy Award – what makes them stand behind BTS.
Critic Jung Min Jae – reporter of music magazine IZM said BlackPink had to develop a musician status if he wanted to be on the nomination list.
One of the challenges facing BlackPink is showing integrity in art, which can impress the Grammy organizers, the expert said.
If you compare the number of fans, BlackPink may not be inferior to BTS. However, being followed by many does not mean that the group can participate in the Grammy nomination list.
“Unlike the Billboard Music Awards and the American Music Awards, where fans can play an important role in the nomination and voting process, the Grammy system only includes musicians with a well-documented examination process” Jeff Benjamin, expert columnist for the magazine’s famous Kpop Billboard said .
” BlackPink’s Ice Cream in partnership with Selena Gomez debuted at No. 13 on the Billboard Hot 100 chart. However, the track quickly fell to number 49 in the second week. This implies that the track hasn’t yet. is highly appreciated by the public, American experts “, journalist Jung Min Jae emphasized.
Therefore, BlackPink needs a song that is more influential than Dynamite of BTS. “If BlackPink proves to be number one in the Hot 100 chart, they will go further in America,” said the American journalist.
The expert also confirmed that BlackPink is very likely to be sent in 2020 with the category of Performance by the duo or Excellent Pop Group.