The title song in the latest album of BTS and BLACKPINK did not create a strong effect like the songs that paved the way that they released earlier.
BTS has just returned with the song Life Goes On and the album BE – the product advertised as the “boldest BTS” ever. It was thought that the 7 members’ participation in the production would help the public to receive the new song enthusiastically, but the effect that Life Goes On brought in YouTube and digital music did not explode as expected, especially after what they achieved with the hit Dynamite .
It seems that BTS is repeating the “broken tracks” of BLACKPINK . Like 7 Big Hit boys, the YG girl group has 3 comebacks in 2020, of which How You Like That is the single that paved the way but was the most explosive. “ Lovesick Girls ” was expected the most because it was the title song of the group’s debut album, but did not have as good a record.
When the main song is not as popular as the opening single
Released in June 2020, How You Like That is the song that marks the comeback of BLACKPINK after a year of hiding. It is also a single paving the way for THE ALBUM – their debut album after 4 years of operation.
How You Like That helped BLACKPINK set the record for the highest female artist’s worldwide MV views in the first 24 hours (86.3 million views), winning the group’s first Perfect All Kill (PAK) this year. There was a time when this song toppled all the records BTS held.
Thanks to How You Like That, BLACKPINK’s reputation has reached a new level
But the 4 YG girls could not keep the “heat” when they came back with Lovesick Girls – the title song of THE ALBUM album . MV “ Lovesick Girls ” only reached 61.4 million views after 24 hours on air. With iTunes # 1 in 25 countries, the song also failed to fulfill its goal of winning first place in the 50 countries set by fans and is far behind How You Like That (64 countries reach # 1).
Lovesick Girls’ digital music chart is not as good as How You Like That . If BLACKPINK’s June single hit PAK before and after iChart reformed the system, Lovesick Girls was “blocked” on the chart by BTS’s song Dynamite , unable even to reach the title of All Kill (AK). . Although the song “long run” is relatively good, compared to How You Like That , the effect is a lot less.
It seems that the title song is not as popular as the opening single that has been repeated with BTS in the latest comeback. After 24 hours back, MV Life Goes On received only 68.1 million views and 6.4 million likes.
This number is a clear step back from the MV Dynamite – single released in August last and included in the album BE . This M V reached 101.1 million views and 8.8 million likes when calculating the same timeline. This is also the record for the highest 24 hours globally.
Life Goes On ‘s iTunes performance after 24 hours of airing is not as high as the hit Dynamite, although BTS is considered a “master” in this area. If the super hit Dynamite topped iTunes in 104 countries, the BE album title song only ranked # 1 in 91 countries.
Life Goes On’s iTunes achievement lagged behind Dynamite
On the domestic chart, the song Life Goes On has risen to the top of iChart, but it still has not been able to conquer the first place on the Melon 24Hits chart because it was stopped by the “brother” Dynamite firmly. The song also lost # 1 in Genie to the song “ VVS ” performed by rapper Show Me The Money 9 . It is not clear whether Life Goes On can make a spectacular comeback, reach AK and beyond is the PAK record as Dynamite did or not.
Life Goes On’s ranking on iChart at 17:30 (KST) on November 21
The way to conquer the Billboard Hot 100 of Life Goes On seems to be much thinner than Dynamite . If Dynamite has 900 radio broadcasts on the first day, the number that Life Goes On achieves is only… 5. Radio is an important factor to calculate the Billboard Hot 100, Life Goes On is a Korean song so the achievement First place like the brother who debuted in August is very difficult.
The title song is set back, BTS and BLACKPINK are “stuck”?
BLACKPINK and BTS have 3 comebacks in 2020, their achievement is the dream of other K-pop groups, but the truth is that not every comeback has the same effect. It seems that a lot of comeback also makes the public no longer curious or expected, as a result, their charisma has decreased.
So, Lovesick Girl s and Life Goes On are even softer and deeper than the previous songs of BLACKPINK and BTS. Strong, vibrant melodies are often preferred, so these 2 songs that are not too explosive are understandable.
It seems that many comebacks are a disadvantage for BTS …
… and BLACKPINK
In the case of BTS, the comeback with the single Dynamite also received special attention because they were previously crushed by BLACKPINK on most of their records in the YouTube and digital music segments. Many people want to see 2 groups compete with each other and are curious if BTS can “revenge”. This is also the driving force for fans to compete fiercely, as a result, the boys have done extraordinary things on domestic and international charts.
In this comeback, there are also many factors for BTS not to explode as expected. Before the release of the album, fans were extremely dissatisfied with Big Hit Entertainment’s superficial promotion strategy when the company did not take advantage of the charm of 7 members participating in production, many days did not release teaser to heat up. products of the group.
Big Hit has not done well in promoting BTS’s new album
Not to mention, Life Goes On also met a very strong opponent … super hit Dynamite . This song is blocking the way BTS’s new song on Melon chart was released 3 months ago. This also shows that only BTS can beat BTS!
The fact that BTS and BLACKPINK had difficulty together when the album’s title song was not as popular as the opening single continued to show that the two groups were indeed “unjustly narrow-lane”. They not only compete for achievements, but also “close”.
However, it cannot be said that Lovesick Girls or Life Goes On has poor performance because what these 2 songs have achieved is far ahead of the rest in Kpop. This is just a little challenge for BLACKPINK and BTS in their journey to overcome themselves to conquer even higher heights in the future.
BLACKPINK and BTS have outstripped the rest of Kpop, it is important that they surpass themselves or not
Source: General – Photo: Internet – Video: YouTube