TWICE not only failed to break BLACKPINK’s record of selling the first week’s disc, but also showed a step back in their strengths.
When TWICE returned with the full album Eyes Wide Open (October 26), fans set great expectations because this was the product marking the group’s 5 years of operation, so they even wanted to “revenge” after being surpassed by BLACKPINK. in the area of selling albums.
However, contrary to the expectations of many people, TWICE’s new album did not achieve any remarkable achievements, and also showed the decline of 9 girls even though they were dubbed the “queen of selling records” in Kpop.
TWICE’s new album did not sell as high as expected
After a week of opening, the album Eyes Wide Open “sold out” was 245,627 copies. Twice sold more than 138,000 copies compared to the first day’s sales (107,345 copies).
Although it was a full album, Eyes Wide Open had a worse first week sales than the mini album MORE & MORE that the JYP girl group released in June (332,416 copies). This is considered a step backwards of TWICE because they are famous for their ability to sell discs increasing with each comeback.
Top 5 albums with the highest first week sales of TWICE:
1. MORE & MORE (2020): 332,416 copies.
2. Eyes Wide Open (2020): 245,627 copies.
3. Feel Special (2019): 154,028 copies.
4. Fancy You (2018): 151,051 copies.
5. twicetagram (2017): 129,691 copies.
The more “no door” TWICE broke the record sales record in the first week of BLACKPINK. The 4 YG girls are the female artists with the highest first week sales of hard disks in Kpop . THE ALBUM – their debut full album sold 689,066 copies in the first week – nearly 3 times higher than TWICE’s new product.
BLACKPINK still holds the title of female artist selling the highest album in Kpop in the first week
The position in the top 5 albums with the highest first week sales of the Kpop girl group has also been reorganized. JYP’s girlgroup pity took the last 2 spots , in which the Eyes Wide Open album “closed” at 5th place. Notably, TWICE also lost to IZ * ONE when they have 2 products on the list, only ranked after each BLACKPINK.
IZ * ONE also ranked higher than TWICE in the top 5 girl group albums with the highest first week sales
Top 5 albums with the highest first week sales of Kpop girl groups:
1. THE ALBUM – BLACKPINK: 689,066 copies.
2. Oneiric Diary – IZ * ONE: 389,334 copies.
3. BLOOM * IZ – IZ * ONE: 356,313 copies.
4. MORE & MORE – TWICE: 332,416 copies.
5. Eyes Wide Open – TWICE: 245,627 copies.
Compared to many other groups, the sales of the first week of the album Eyes Wide Open was not low. In the TWICE albums, this number is relatively stable, only after MORE & MORE . However, TWICE is expected more than that because they have been the leader in selling records in Kpop girl groups for many years, people want to know if girls can maintain their performance when more and more groups rise. like BLACKPINK, IZ * ONE.
Therefore, TWICE’s sluggish disc sales in this comeback are considered alarm bells for JYP. TWICE has done very well over the years, but the company needs to have a reasonable strategy for the group if it does not want to see the “pet chick” slide against itself or be surpassed by its competitors in the long-distance race.
